988: Peninsular Malaysia’s Most Popular Chinese Radio Station in 2022

In a world where streaming, podcasts and on-demand content have entered the mainstream, many radio stations have struggled to retain listenership. Modern lifestyles, coupled with diverse digital options, make capturing and maintaining attention a complex task.
Despite these challenges, the Nielsen Consumer & Media View 2022 report has recently revealed that 988 retained its spot as the most popular Chinese radio station across Peninsular Malaysia in 2022.

FORMAT	–	Tabloid
TYPE AREA	–	Full Page	:	37cm (h) x 26.1cm (w)
		Column Per Page	:	8 Columns
		*Centrespread	:	37cm (h) x 54cm (w)
		**Broadsheet	:	54cm (h) x 36cm (w)

Column	One	Two	Three	Four	Five	Six	Seven	Eight	Ten**	Sixteen*
Width	3cm	6.3cm	9.6cm	12.9cm	16.2cm	19.5cm	22.8cm	26.1cm	36cm	54cm

1. Base material	Newsprint – neutral in colour Newsprint characteristics with standard Lab value Backing L* a* b* Black 82 0 3 White (85) (1) (5) Max tolerance in production: L4 a2 b*2
2. Newsprint	42 g/m2
3. Ink densities	Cyan 0.90 Magenta 0.90 Yellow 0.90 Black 1.10 Tolerence ± 0.05 for all colours , above zero paper base.
4. Colour sequence	Cyan – Magenta – Yellow – Black
5. Screen ruling	100 lines per inch
6. Dot shape	Eliptical P dot.
7. Screen angles	Cyan 15º Magenta 75º Yellow 0º Black 135º
8. Scanning resolution	300 dpi
9. Maximum ink density	220% for 4 colour printing & only 1 colour may be solid 160% for 2 colour printing & only 1 colour may be solid This is to improve trapping and reduce set-off, lost details and smudging.
10. Proofing standard	IFRA standard profile for newspaper printing – ISO 12647-3 ISOnewspaper26v4.icc for colour profile ISOnewspaper26v4_gr.icc for grey scale profile
11. Dot gain	Dot gain of 26% at the 50% dot area.
12. All line copies	Minimum 7 points, except for legal & proclamation ads (minimum 5.5 points) Recommend sans serif typeface for greater clarity & readability
13. Reversed text on colour	Minimum 12 points for BW sans serif typeface is recommended. Minimum 14 points for 4 colour printing Not to be positioned within screen areas less than 70% nor in yellow / light colour background
14. All rules & character strokes	Minimum 0.5 points Thin rules & small light typeface lettering/text should be restricted to single colour solid printing
15. Point to check	Overprint & Knockout trapping
16. Colour ads	Do not contain Spot, LAB or RGB colours. Please convert Spot / Pantone colours to CMYK
17. Format & Compatibility	Acrobat 6 and above (PDF 1.5) without crop marks and bleed. Ensure file can be separated correctly.
18. For Grayscale images	Highlight 7% to 9% Shadow 85% to 90%
19. The background	On which the text is to be printed on should be hollowed out. Text should be boldface sans serif typeface.

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988: Peninsular Malaysia’s Most Popular Chinese Radio Station in 2022

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